On January 11, Facebook announced changes to their platform that are expected to make it more challenging for businesses to engage with individuals. Facebook experts say this means business posts are likely to be seen less often by individuals, even by those who like or follow your page, and some companies are already reporting declines in engagement and reach.

It's more important than ever to own your list. Using social media platforms like Facebook, LinkedIn, Instagram, and Twitter are still great ways to reach people, but they're someone else's platform, and therefore you're at the mercy of any changes they decide to make in their al...

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